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Marketing Technologist

Remote, U.S. | Full-time | $45,000 - $65,000/yearly

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Job Description

The Marketing Technologist (MT) role at DD is a combination of marketing knowledge and HubSpot technical implementation. Marketing Technologists will be responsible for the buildout of HubSpot marketing assets such as emails, blog posts, landing pages, digital ads, website updates, and smart lists. This role is a highly collaborative one that works directly with Client Success Managers and requires great communication skills, a proactive spirit, and a passion for innovation. If you like digging into data, campaign brainstorming, and building something new, this is the role for you. The MT role at DD is an entry-level position performing a wide variety of marketing automation tasks using the HubSpot platform. MTs work with various types of digital content including blog posts, landing pages, ebooks, infographics, social media, videos, emails, and website CMS updates. This is a highly collaborative, team-player role that involves attention to detail to setup, test, and publish content that is created by our team of inbound content marketers. Our Marketing Technologists are logical problem solvers, with a knack for data and a desire to be technology innovators.

Job Duties

Marketing Software Specialist

  • Operate HubSpot marketing software platform for publishing and tracking of marketing content
  • Create landing pages, blog posts, emails, and social media content using HubSpot platform tools
  • Develop and update website pages from templates within the HubSpot COS platform
  • Create social media ads within HubSpot that promote content resources
  • Manage email testing, transmission, and deliverability for multiple email campaigns
  • Create communication workflows using data-driven business rules
  • Manage, import, and export data lists
  • Communicate with senior DD team members about status of tech work

Marketing Project Support

  • Support Client Success Manager(s) via technical buildout of marketing assets within HubSpot
  • Research information or solutions for specific projects
  • Create/edit reports
  • Execute data entry and/or data processing tasks for various DD projects

Data Analysis, Strategy, Management and Optimization

  • Analyze data and performance metrics of various marketing campaigns within Hubspot
  • Brainstorm, review and improve the business rules and logic for lists and workflows related to various projects
  • Optimize existing marketing tactics to increase efficiency and/or meet business objectives
  • Manage data integrations between platforms and improve quality of work produced by DD Team members

Ideal Skills, Qualities and Values

  • Good writing and communication skills
  • Healthy understanding of website design and development
  • Basic knowledge of HTML/CSS
  • Experience with marketing automation/CMS platforms (experience with HubSpot required!)
  • Proficient with Microsoft Excel and Google Docs (including Sheets)
  • Enjoy problem solving
  • Strong ability to use logic and data to develop solutions
  • Propensity for technology, creative thinking, and inbound marketing theory
  • Detail-oriented and ability to stay manage multiple tasks
  • Positive attitude
  • Strong organization skills and attention to detail
  • Desire to grow in learning and professional development

Advancement Opportunities

Marketing Technology Manager, Front End Developer, Client Success Manager, Web Development Manager

Job Benefits

Full-time salaried position, 100% company-covered healthcare, paid maternity/paternity leave, 401k plan, mobile data plan reimbursement

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