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We help Davids beat Goliaths

Welcome to the family. Direct Development is a family of brands centered around one mission — to help the Davids of this world beat their Goliaths. This is our approach, and it permeates throughout every product, service, and resource we create.

Meet the Brands

DD Agency
Novus
DD Studio
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Spend less, enroll more

You can't pick your faculty, but you can pick your marketing team. We're giant-slaying, creative technologists who help schools maximize efficiency and effectiveness through the execution of inbound enrollment marketing campaigns. We work with marketing and enrollment management teams across a variety of contexts — from niche graduate programs to large undergraduate institutions to K-12 independent schools. Let's build something unique, together.

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We help nonprofits do good – better

We are a nonprofit marketing agency, with a belief that, in a market saturated stories, it matters how you tell yours. 

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Where cutting-edge marketing meets authentic storytelling

DD Studio specializes in creating video content that tells a story, reinforces a brand or mission, and gets viewers to take action. If you're looking to engage your audience in meaningful ways across channels, check out some of our latest work.

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A legacy of defying
the odds

This year Direct Development is celebrating its 40th Anniversary. It's the first milestone we've celebrated, and it's an important one. After all, we live in an ever-changing, start-up culture, which means that there aren’t many marketing partners who have stood the test of time and lasted four decades. Direct Development has 40 years of adaptation and experimentation to its name.

Contact

Let's Get in Touch

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What we believe

Strategy before tactics. There are too many choices available, and more channels is not always better. Quality is more important than quantity. Making smart choices requires education, data, and experimentation. You don’t have to outspend in order to outperform. Overcoming your biggest challenges requires letting go of control and letting others help you think outside the box. Content matters...context matters even more. Omni-channel marketing is the biggest scam of the century. You shouldn’t move forward in any direction without first doing the work of knowing where you are. Begin with the end in mind.