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Higher education marketing resources

With the right tools, anyone can make an impact.

 

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Blog

The Enrollment Marketer

Today’s trends. Tomorrow’s students.

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Article

Bottom-Funnel Email Marketing Strategies to Improve Admissions Yield

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Article

What to Expect When Working in Enrollment Management

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Article

Cost Per Enrollment: The Metric Most Grad Schools Have Been Missing

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Presentations

Webinars

Higher ed marketing events and learning that you can watch on your own time.

Webinar

The AI Search Workshop for Higher Ed Marketers [Virtual]

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Webinar

The Digital Marketing Guide for Grad Admissions Professionals

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Webinar

How to Build a Smarter Grad Marketing Budget

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Resources

Research & Guides

Deep dives, reports, guides, templates, and anything else we’ve got cookin’ in the back lab.

Guide

The SEO + AI Visibility Playbook for Graduate Enrollment

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Research

The Higher Ed Email Marketing Benchmarks

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Tool

Marketing Cost to Enroll Calculator

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Tutorials

DD Academy

A collection of video tutorials on strategy, technology, and creativity built for the entire enrollment marketing team.

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Video

5 Tips to Help Make Your Designs More Accessible

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Video

Everything You Need to Know About Themes in HubSpot

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Video

10 Technical SEO Tips for Non-Tech People

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