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Higher education marketing resources

With the right tools, anyone can make an impact.

 

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Blog

The Enrollment Marketer

Today’s trends. Tomorrow’s students.

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Article

Yes, You Still Need SEO for Higher Education

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Article

The Future of Grad School SEO in the Age of AI Search

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Article

UX Best Practices for Your University Website

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Presentations

Webinars

Higher ed marketing events and learning that you can watch on your own time.

Webinar

How to Build a Smarter Grad Marketing Budget

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Webinar

The Grad Enrollment Playbook for Google & AI Search Behavior

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Webinar

Email That Converts: 6 Key Insights from DD’s “Email Benchmarks Report for Higher Ed"

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Resources

Research & Development

Deep dives, reports, guides, templates, and anything else we’ve got cookin’ in the back lab.

Guide

The SEO + AI Visibility Playbook for Graduate Enrollment

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Research

The Higher Ed Email Marketing Benchmarks

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Tool

Marketing Cost to Enroll Calculator

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Tutorials

DD Academy

A collection of video tutorials on strategy, technology, and creativity built for the entire enrollment marketing team.

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Video

5 Tips to Help Make Your Designs More Accessible

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Video

Everything You Need to Know About Themes in HubSpot

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Video

10 Technical SEO Tips for Non-Tech People

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