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The strategy you need to get results from your content

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Attract

Attract prospects with compelling content via social media, blogging, SEO and digital ads.

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Convert

Convert and track visitors with calls-to-action, landing pages, and simple forms.

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Close

Nurture VIP leads to take action with marketing automation and behavior-based workflows.

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Delight

Inspire your biggest admirers with relevant content that encourages them to promote your brand.

The Inbound Methodology in a nutshell...

Everyone has content, but just publishing a lot of content on your website and social networks isn’t going to magically bring you the audience you’re trying to reach. In order to get found online, you need compelling content, targeted to the right personas, in the right media channels, at the right time.

Inbound combines content marketing with conversion-centric marketing tactics and advanced tracking technology that enables you to increase website visitors, capture more leads, and nurture them naturally according to their behavioral indicators.

Here’s the basic formula of the methodology:

Educational Content + Conversion Strategy + Marketing Technology = Inbound Marketing

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The 6 Themes of Inbound Marketing

Personas

Understand the needs, goals and pain points of your target audiences.

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Content Creation

Establish thought-leadership organically with share-worthy content in a variety of formats.

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Lifecycle Marketing

Track contacts as they go through lifecycle stages and respond accordingly.

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Personalization & Context

Respond to your contacts with personalized content offers that align with their needs.

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Multi-Channel Optimization

Make your best content available in the right channel your followers thrive in.

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Marketing Technology

Use advanced marketing automation to track and nurture contacts towards action.

Average results
after 1 year of
Inbound Marketing
1.5 - 3x increase in average monthly website visits
4 - 6x increase in visitor-to-lead conversions
3x higher ROI vs. outbound marketing

 

Website visits grow organically with inbound activity

What does a successful Inbound Marketing game plan include?

 

 

30%

Content & Marketing Strategy

 

25%

Content Creation

 

25%

Marketing Automation

 

20%

Data Analysis & Optimization

 

HubSpot is the leader in Inbound Marketing software. HubSpot’s platform uses advanced browser tracking capabilities, and integrates with your existing CRM platforms. This allows you to see real data on publishing and analytics so that you can actually know what content is resonating the best with your personas.

 

Direct Development is a Gold Certified HubSpot Partner Agency and our marketing enthusiasts are pros at executing inbound marketing game plans using the HubSpot Marketing Platform. Using HubSpot already? No problem - we can work with your team to optimize the platform and handle the technical development so you can do even more.

Get a free Inbound Marketing Assessment