Attract prospects with compelling content via social media, blogging, SEO and digital ads.
Convert and track visitors with calls-to-action, landing pages, and simple forms.
Nurture VIP leads to take action with marketing automation and behavior-based workflows.
Inspire your biggest admirers with relevant content that encourages them to promote your brand.
Everyone has content, but just publishing a lot of content on your website and social networks isn’t going to magically bring you the audience you’re trying to reach. In order to get found online, you need compelling content, targeted to the right personas, in the right media channels, at the right time.
Inbound combines content marketing with conversion-centric marketing tactics and advanced tracking technology that enables you to increase website visitors, capture more leads, and nurture them naturally according to their behavioral indicators.
Here’s the basic formula of the methodology:
Educational Content + Conversion Strategy + Marketing Technology = Inbound Marketing
The 6 Themes of Inbound Marketing
Understand the needs, goals and pain points of your target audiences.
Establish thought-leadership organically with share-worthy content in a variety of formats.
Track contacts as they go through lifecycle stages and respond accordingly.
Respond to your contacts with personalized content offers that align with their needs.
Make your best content available in the right channel your followers thrive in.
Use advanced marketing automation to track and nurture contacts towards action.
Website visits grow organically with inbound activity
What does a successful Inbound Marketing game plan include?
Content & Marketing Strategy
Data Analysis & Optimization
HubSpot is the leader in Inbound Marketing software. HubSpot’s platform uses advanced browser tracking capabilities, and integrates with your existing CRM platforms. This allows you to see real data on publishing and analytics so that you can actually know what content is resonating the best with your personas.
Direct Development is a Gold Certified HubSpot Partner Agency and our marketing enthusiasts are pros at executing inbound marketing game plans using the HubSpot Marketing Platform. Using HubSpot already? No problem - we can work with your team to optimize the platform and handle the technical development so you can do even more.