Most people approach video as purely an awareness tool. We don’t. We believe that educational video content is a lead-generation and conversion tool. Video, like all marketing efforts, must be held accountable. No one’s marketing budget is increasing. No one’s less accountable to their marketing efforts today than they were last year. Enrollment marketers need to create a plethora of videos that effectively nurture prospects through the Applicant Journey stages of Awareness, Consideration, and Decision. We help them do that!
What if you could automatically send a text message to a contact who has just viewed your application page? Or what if you could send a text with a link to your “Guide to Financing Graduate School” resource when someone views your program costs’ page?
Smart Texts send messages to prospects at optimal times based on their digital behavior. Don’t spend time thinking about the best 147 characters to use in a batch and blast text — leverage marketing technology to send personalized, relevant texts to each of your prospects based on where they are at in the applicant journey.