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Inbound Marketing for Graduate Enrollment Management

A Dual Workshop for Beginners & Advanced

Inbound Marketing for Graduate Enrollment Management

About the Presentation: 

By now you’ve heard about the content marketing revolution, but content without context will not generate new students for your graduate programs. This dual workshop begins with an introduction to the 4 stages of inbound methodology for graduate school marketing, and how they are used to attract and convert new prospects through your web-based content.

The second part of this workshop dives into advanced inbound marketing tactics involving case-study examples of effective blogging, social media, premium content, landing pages, and email workflows. This presentation slide deck will uncover how to develop the right content for each of the 3 stages of the Applicant Journey(awareness, consideration, and decision), with live examples from Marymount University. 

Learning Objectives:

  1. Understand how to develop and use graduate student personas
  2. Learn the 4 stages of Inbound Methodology
  3. Learn how to create content specific to the Applicant Journey
  4. Learn how to increase your graduate school’s SEO (organic search results)
  5. Develop new ideas for optimizing your website to generate new inquiries