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HIGHER EDUCATION MARKETING RESOURCES

Enrollment marketing resources for higher ed professionals

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The Essential Guide to Content Nurturing Workflows for Enrollment Marketing

In this guide you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming.

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advanced-marketing-strategies-plenary

Advanced Marketing Strategies for Graduate Enrollment Management [ TxGAP Plenary]

In today’s digitally-driven marketing world, it’s important to stay up-to-speed on the latest trends for search engine optimization (SEO), social media marketing, and content marketing.

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Advanced-marketing-strategies-breakout

ADVANCED MARKETING STRATEGIES FOR GRADUATE ENROLLMENT MANAGEMENT [ TXGAP BREAKOUT]

In today’s digitally-driven marketing world, it’s important to stay up-to-speed on the latest trends for search engine optimization (SEO), social media marketing, and content marketing.

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Inbound Marketing for Graduate Enrollment Management

Inbound Marketing for Graduate Enrollment Management

This dual workshop begins with an introduction to the 4 stages of inbound methodology for graduate school marketing, and how they are used to attract and convert new prospects through your web-based content.

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Why Content is Critical to Your Graduate Enrollment Marketing Plan

Why Content is Critical to Your Graduate Enrollment Marketing Plan

Learn how the process of inbound marketing can make a difference for your graduate enrollment management.

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The Recipe for Premium Content for Higher Education Marketing

The Recipe for Premium Content for Higher Education Marketing

The need for quality content that makes it so important for universities to have a plan for their premium content is to start producing it effectively in order to attract students— this eBook will take you through the 5 steps to do just that.

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An eBook on Blogging for Higher Education Marketers

An eBook on Blogging for Higher Education Marketers

This eBook is a great starting place for any higher education professional interested in developing a successful blog for an enrollment office.

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The Student Persona Worksheet

The Student Persona Worksheet

For a more effective enrollment marketing strategy, you need to know and understand your student personas. Develop them with this worksheet.

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The Beginners Guide to Developing Student Personas

The Beginner's Guide to Developing Student Personas

This guide provides a step-by-step process on how to develop student personas for your college or university.

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The Applicant Journey Worksheet (sample)

The Applicant Journey Worksheet (sample)

This worksheet provides example content to show the various steps an applicant takes in their college decision process. Download the worksheet to learn how you can make your own Applicant Journey for your institution.

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The Applicant Journey Worksheet (blank)

The Applicant Journey Worksheet (blank)

Create your own applicant's journey.

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The Inbound Methodology for Enrollment Marketing

The Inbound Methodology for Enrollment Marketing

Increase your inquiry pool and student enrollment by creating great prospect, student and alumni-centric content. Contact the DD team for more information on this new approach for Higher Ed marketing.

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Getting Started with Social Media for GEM

Getting Started with Social Media for GEM

This eBook will teach you the importance of using social media for graduate enrollment management as well as discuss practical ways in which your institution can better utilize social media to attract more inquiries.

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Introduction to Inbound Marketing for Higher Ed

Introduction to Inbound Marketing for Higher Ed

This eBook is a basic introduction to the principles of Inbound Marketing and how they pertain specifically to higher education and enrollment marketing. Learn how you can incorporate these strategies with your existing prospective student recruitment plans.

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How to Attract Students with Inbound Marketing

How to Attract Students with Inbound Marketing

This guide is a basic introduction on the principles of using Inbound Marketing to attract students to your institution of higher education. Learn how you can incorporate these strategies with your existing prospective student recruitment plans.

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How to Convert Visitors with Inbound Marketing

How to Convert Visitors with Inbound Marketing

This guide is the second step in a 4-part series introducing the principles of using Inbound Marketing to convert website visitors into prospect students for your institution of higher education. Learn how you can incorporate these strategies with your existing prospective student recruitment plans.

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How to Close Inquiries with Inbound Marketing

How to Close Inquiries with Inbound Marketing

This guide is the third step in a 4-part series introducing the principles of using Inbound Marketing to close inquiries into applicants for your institution of higher education. Learn how you can incorporate these strategies with your existing prospective student recruitment plans.

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How to Delight Students with Inbound Marketing

How to Delight Students with Inbound Marketing

This guide is the fourth step in a 4-part series introducing the principles of using Inbound Marketing to delight students and alumni so they become the best promoters for your institution's brand. Learn how you can incorporate these strategies with your existing prospective student recruitment plans.

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