Job Description

The Digital Advertising Specialist role at DD is a junior-level position that works to support a Digital Advertising Strategist on client accounts. This role requires an understanding of the core digital advertising platforms (Google, Facebook, Instagram, and LinkedIn) and how to set up, launch, and report on campaigns. This is a highly collaborative role that involves cross-team communication as well as frequent Digital Ad Team huddles to discuss strategy, optimizations, and key insights. Our Digital Advertising Specialists are not just executors, they have a strong desire to be involved in strategy, building reports, and presenting their strategic recommendations to the account team. This role is crucial to the success of our digital ad campaigns across the agency and our clients and requires an organized and detailed approach to ensure goals and priorities are met.

Job Duties

Paid Search & Display Ad Execution

• Launch Google Ads campaigns involving search and display ads for 10-20 client accounts
• Monitor ad campaigns and alert the Digital Ad Strategist when budget, goals, and/or performance aren’t being met
• Create custom retargeting ad campaigns that leverage user data captured in HubSpot and other CRMs
• Pull data and performance metrics of each digital ad campaign using Hubspot and digital ad platforms
• Draft reports and recommendations to clients regarding optimization/improvement of digital ads 
• Research each account’s content assets and personas to ensure digital advertising strategy aligns with inbound marketing efforts

Paid Social Media Advertising Execution

• Collaborate with account managers and special teams to get digital ad assets for a campaign 
• Set up and launch paid social campaigns with review and approval from Digital Advertising Strategist 
• Pull data and performance metrics of each digital ad campaign using Hubspot and digital ad platforms
• Draft reports and recommendations to clients regarding optimization/improvement of paid social ads 
• Recommend optimizations and pivots to the Digital Advertising Strategist for implementation

Digital Advertising Support

• Assist with the experimentation of new platforms, reporting tools, or other systems that would improve the quality of digital advertising for client accounts 
• Join a Digital Ad Strategist or Manager on a client call to gather feedback, respond with recommendations, and/or show clients the platform(s) and their data
• Help build annual reports for client accounts that are a culmination of all data from digital advertising efforts and how that showcases positive ROI

Ideal Skills, Qualities and Values

• Minimum 1-2 years of experience launching digital advertising campaigns
• Solid understanding of Google Ads and Google Analytics
• Comfortable launching campaigns on Facebook, LinkedIn, and Twitter ad platforms
• Familiar with SEO and best practices as it relates to digital advertising 
• Excellent writing and communication skills
• Propensity for technology, creative thinking, and inbound marketing theory
• Positive attitude and enjoy solving problems
• Experience working with customers
• Experience with CRM platforms and pulling data to build reports 
• Strong organization skills and attention to detail
• Desire to grow in learning and professional development

Advancement Opportunities

Digital Advertising Manager, Senior Digital Advertising Manager

Job Benefits

Full-time salaried position, nationwide healthcare with fully paid deductible, Paid maternity/paternity leave, 401k plan