Job Description

This role is a highly collaborative position at DD that combines four areas of prowess: digital advertising strategy + audience targeting + ad creation and buildout + continuous optimization and improvement. Digital Advertising Managers (DAM’s) at DD work with our senior consultants, account/content strategists, editorial team, and project/client management teams to manage and implement the best digital advertising programs that align each client’s inbound marketing strategy. This role involves managing paid social media, paid search, and paid display advertising, including ad retargeting campaigns that integrate with key marketing objectives.

The best DAM’s are highly adept at creating and adjusting digital campaigns that include dozens of ad groups with multiple ads within a single client account - and being able to do so across multiple client accounts each week. The overall goal of this role is to optimize ad spend, allocation of efforts, and continuously improve ROI in a way that generates quality leads according to the objectives and key results for each client’s strategic marketing plan.

Job Duties

Paid Search & Display Ad Strategy

• Manage Google Ads campaigns involving search and display ads for 10-25 client accounts
• Monitor ad campaigns and optimize regularly according to available budget, goals, and performance
• Develop custom retargeting ad campaigns that leverage user data captured in HubSpot and other CRMs
• Analyze data and performance metrics of each digital ad campaign using Hubspot and digital ad platforms
• Provide reports and recommendations to clients regarding optimization/improvement of digital ads 
• Research each account’s content assets and personas to ensure digital advertising strategy aligns with inbound marketing efforts
• Advise senior consultants and account managers on how to adjust tactics for optimum ROI of ad performance, media budget management, and seasonal factors

Paid Social Media Advertising Strategy

• Strategize specific digital advertising tactics involving paid social media for multiple client accounts according to available budget, goals, and industry research
• Collaborate/oversee account managers who are creating paid social ads to optimize campaigns according to goals
• Analyze data and performance metrics of each digital ad campaign using Hubspot and digital ad platforms
• Provide reports and recommendations to clients regarding optimization/improvement of paid social ads 
• Advise senior consultants and account managers on how to adjust tactics for optimum ROI of ad performance, media budget management, and seasonal factors

Digital Ad Creation & Execution

• Develop various types of digital ads for use in social media, search engines (search and display), and other websites and digital advertising media
• Develop multiple audience profiles within each ad platform according to personas and appropriate journey stages
• Write and edit digital ad copy, optimized for each ad platform
• Build out and oversee the development of various types of paid social media promotions, including boosted posts, traffic ads, and lead ads
• Collaborate with Creative Team on the production of visual media to be used for digital advertising purposes
• Collaborate with Content Strategy Team on the development of messaging, tone, style, etc. for each account
• Manage and oversee all paid social media ads created by DD marketing associates and project managers
• Train and improve the work of DD team members to create and improve paid social media promotions
• Ensure digital ads are integrated within each marketing campaign and conform to each client’s brand guidelines
• Provide final review of all digital ads to ensure quality control, consistency, optimization, and effectiveness

Ideal Skills, Qualities and Values

• Minimum 4 years of marketing experience managing digital advertising campaigns and developing strategic digital advertising plans
• Highly proficient in Google Ads and Google Analytics
• Highly proficient in Facebook, LinkedIn, and Twitter ad platforms
• Experienced with SEMRush and understanding of SEO best practices
• Excellent writing and communication skills
• Prudent financial sense and resourceful with limited budgets
• Propensity for technology, creative thinking, and inbound marketing theory
• Positive attitude and enjoy solving problems
• Experience working with customers
• High level understanding of CRM platforms, marketing technology, and data integrations
• Strong organization skills and attention to detail
• Desire to grow in learning and professional development

Advancement Opportunities

Digital Advertising Strategist, Senior Digital Advertising Strategist

Job Benefits

Full-time salaried position, nationwide healthcare with fully paid deductible, paid maternity/paternity leave, 401k plan with 4% company match