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ZACH BUSEKRUS

Director of Marketing Strategy

A little bit about me ...

As Director of Marketing Strategy at DD I spend a lot of time developing and executing content marketing strategies for both our higher ed and nonprofit clients. I work closely with our creative team to ensure that the content we're writing, designing, and promoting surpasses our clients' expectations. Additionally, I work with our marketing technologists to determine how to adjust various marketing strategies based on what the data is telling us (we're all about letting the "data do the talking"). Furthermore, I get the privilege of traveling around the country to preach the "Inbound Marketing Gospel" to organizations of all shapes and sizes. When I'm not in the office, I enjoy discussing life's quandaries over a good microbrew with friends, running, blogging, and seeking adventure. 

My skills ...

Inbound Marketing Strategy

97

Consulting & Game Plan Development

96

Content Strategy & Brainstorming

94

Coffee Consumption

96

Fun Facts About Me ...

Favorite Books

The 4-Hour Work Week by Tim Ferriss.

David and Goliath by Malcolm Gladwell.

Shoe Dog by Phil Knight.

Favorite Hobbies

He enjoys running — is a proud "Mudder" (Tough Mudder alum) — and whooping his co-workers in cornhole.

He also enjoys discussing the quandaries of life with friends — and/or strangers — over coffee or a double IPA.

Favorite Quote

"The only place where success comes before work is in the dictionary." - Vince Lombardi

Other Tidbits

Born and raised in Kailua, Hawaii.

Enjoys blogging and creative writing.

"If I were to get a tattoo it would include a hashtag..."

My greatest fear is having nowhere to go out to on a Friday or a Saturday night.

How I Spend My Day

25%
20%
5%
50%
 
Marketing Strategy
 
Marketing Operations            
 
Digital Advertising
 
Drinking Coffee