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SHANNON NICHOLSON

Senior Marketing Associate

A little bit about me ...

In my role as an SMA I analyze data, execute and optimize Inbound marketing campaigns, manage client accounts and projects, and write copy. I desire to be a resource and friend to our clients; collaborating to alleviate pain points and deliver results while developing long-lasting relationships! I am passionate about cross-departmental collaboration (breaking down silos to align business and marketing goals), implementing data-driven marketing strategies, leveraging innovate technologies to do the “heavy lifting” creating efficient processes, and promoting marketing literacy.

I was born and raised in a southwest suburb of Chicago (Cue Chelsea Dagger!), lived near Allentown, PA, in Morgantown, WV, and now NoVA. I am a two-time graduate of West Virginia University (Let’s Go Mountaineers!), B.S. in Journalism and M.S. in Data Marketing Communications. Prior to joining the team at DD I was lucky to give back to my alma mater and serve as the Program Director for WVU’s Office of Graduate Admissions and Recruitment. I am grateful for the opportunity to bring my institutional experience to the agency side offering a unique lens to the value we provide our clients.

My skills ...

Project Management

99

Copy Writing

96

Digital Marketing

98

Making obscure Movie & TV Show references

94

Fun Facts About Me ...

Favorite Books

Good Strategy Bad Strategy by Richard P. Rumelt

Perks of Being a Wallflower by Stephen Chbosky

Favorite Hobbies

Barre Workouts, Cheering on the Chicago Blackhawks & WVU Mountaineers, DIY Crafts, and Happy Hours!

Favorite Quote

“Don’t pay attention to what they write about you. Just measure it in inches.”  
– Andy Warhol

How I Spend My Day

35%
15%
5%
45%
 
Project Management
 
Digital Marketing
 
Bringing Higher-Ed Institution-side Perspective
 
Participating in #TwitterChats