In my role as an SMA I analyze data, execute and optimize Inbound marketing campaigns, manage client accounts and projects, and write copy. I desire to be a resource and friend to our clients; collaborating to alleviate pain points and deliver results while developing long-lasting relationships! I am passionate about cross-departmental collaboration (breaking down silos to align business and marketing goals), implementing data-driven marketing strategies, leveraging innovate technologies to do the “heavy lifting” creating efficient processes, and promoting marketing literacy.
I was born and raised in a southwest suburb of Chicago (Cue Chelsea Dagger!), lived near Allentown, PA, in Morgantown, WV, and now NoVA. I am a two-time graduate of West Virginia University (Let’s Go Mountaineers!), B.S. in Journalism and M.S. in Data Marketing Communications. Prior to joining the team at DD I was lucky to give back to my alma mater and serve as the Program Director for WVU’s Office of Graduate Admissions and Recruitment. I am grateful for the opportunity to bring my institutional experience to the agency side offering a unique lens to the value we provide our clients.
Good Strategy Bad Strategy by Richard P. Rumelt
Perks of Being a Wallflower by Stephen Chbosky
Barre Workouts, Cheering on the Chicago Blackhawks & WVU Mountaineers, DIY Crafts, and Happy Hours!
“Don’t pay attention to what they write about you. Just measure it in inches.”
– Andy Warhol
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