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CHARLES FRAGA

President & CFO

A little bit about me ...

I founded Direct Development back in 1984 orginally as a fundraising and donor development services company. Since that time, I have been serving on the Board of Directors of four corporations serving constituents and customers throughout North America in the education, marketing, distribution and constituent management sectors. My experience both on the organization side and the agency side has enabled me to navigate successfully through 3+ decades of massive changes in how people experience and respond to marketing communications.

As President and CFO of Direct Development, I bring a wide range of business and systems management expertise to bear on numerous client market expansion projects. I’m proud to say that our clients consistently point to DD’s attention to detail, creative ideas, and absolute dedication to customer satisfaction as pivotal factors in their decisions to continue to be repeat customers.

DD has evolved into an agency that prides itself on providing fast, reliable services for organizations in the nonprofit and higher education industries.

Rest assured, we are no ordindary marketing company — we are true comrades that excel in helping Davids beat Goliaths every day.

My skills ...

Fundraising Consulting

98

Donor Development Strategy

97

Business Leadership

98

Leading the DD Team to Victory

100

Fun Facts About Me ...

Favorite Books

The Grapes of Wrath by John Steinbeck
Jesus & Community by Gerhard Lohfink

Favorite Hobbies

Gourmet cooking 

Favorite Quote

“Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”

-Pope Paul VI, Evangelii Nuntiandi

How I Spend My Day

40%
30%
 
30%
 
Strategic Planning
 
Marketing Strategy
 
Marketing Operations