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Personalized URLs are a highly effective type of campaign-specific landing site that allows you to track all activity and interests down to the individual person. PURLs can be promoted to your target audience via direct mail, email, QR Codes, and SMS text messages. Using Direct Development's DirectConnect platform, integrating your cross-media communications is simple, affordable, and includes robust tracking and reporting capabilities. For more information about PURLs and campaign-specific landing sites, read these white papers and presentations written by principal leaders from the Direct Development team.
