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Colleges & Universities Portfolio

  • Student Lists
  • Adult-Student Recruiting
  • Graduate Programs
  • Undergraduate Programs
  • Continuing Education
  • Distance Learning Programs
  • Multi-Channel Campaigns
Colleges & Universities

 

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  • 4-color 6x9 package

    Marymount University, Arlington, VA

    This 4-color 6X9 package was a fresh change from the standard #10 package. With a personalized letter for undergraduate recruitment and a simple reply device, Marymount gained a higher response rate than the typical #10 window package that had been used for years.

    "Our office has been delighted with the quality of their list purchasing… With their assistance, we have been able to track our mailings, identify target markets, and most importantly, find ways to be cost effective." — Francesca Reed, Director of Graduate Admissions, Marymount University

  • 8.5x14 tri-folded brochure

    Millersville University, Millersville, PA

    DD handled this prospecting campaign for a summer teacher institute from start to finish — Graphic Design, List Acquisition, Printing and Mailshop. This full color 8.5x14 tri-fold brochure contains a personalized response card that includes the recipient's address and a source code for tracking results.

  • A-7 invitation direct mail package

    The College of William and Mary, Williamsburg, VA

    Originally an in-house project for the client, DD managed the production of this Invitation package which boosted alumni attendance at various fundraising events. The Invite includes a custom embossed border which compliments the overall message of the package as an exclusive invitation.

    "I have found their office invaluable in providing a level of resourcefulness, creativity, and professionalism… through their efforts and guidance we have saved approximately 33% of our mailing budget this past year!" — Katharine A. Wiseman, Annual Fund Coordinator, The College of William & Mary, Mason School of Business

  • #10 envelope with laser personalized letter

    St. Matthews University, Cayman Islands, West Indies

    This marketing campaign targeted both prospective students and medical professionals for the purpose of raising awareness, increasing website traffic, and SMU's total inquiry pool. This particular piece used an 8.5x14 laser personalized letter with a customized tear-off reply device.

    "The DD team leveraged their expertise in list acquisition, content creation, print production, and implementation to jump start our student marketing. The results were immediate and we are on track to reach our recruitment goals." — Amy Crawford, Interim VP of Marketing, St. Matthew's University

  • 4-panel event mailer

    The Catholic University of America, Washington, DC

    This 4-panel event mailer was a change from the usual brochure format. DD's management of the Printing and Mailshop ensured that the unique design elements were preserved while still complying with all postal regulations.

    "No matter how large or complicated the job may seem, Direct Development has the capabilities and the know-how to handle any project we send their way." — Gina Moorhead, Publications Manager, The Catholic University of America, Columbus School of Law