PRINCIPAL LEADERSHIP

We believe in serving our clients as a part of our family business. Our people are dedicated to the missions of our clients, with a very high attention-to-detail in all aspects of our operations.

Tony Fraga has been involved with direct response marketing for the past 10 years and is Direct Development's expert on highly personalized, cross-media marketing campaigns. He began his professional career in direct selling, and joined DD in 2005 as the Director of Sales and Marketing. He has been helping clients meet their direct marketing and fundraising goals in both non-profit and for-profit sectors, and especially in helping colleges and universities with their student recruitment and alumni development efforts.

As the Director of Client Services, Tony is involved in all of the elements that come together to execute integrated, multi-channel marketing campaigns. Tony's specialties include direct mail, variable-data printing, campaign-specific landing sites, mobile marketing, and cross-channel integration. He regularly presents direct marketing workshops/seminars for local and national associations. He holds a Bachelor of Arts in Philosophy from the University of Virginia.