Off-Campus Meal Plan
Customer Acquisition Campaign

THE CASE:
OCMP needed to send brochures with campus-specific restaurant information to students at ten colleges and universities across the country. DD utilized Variable-Data Printing to produce the entire 80,000 piece campaign in one run with multiple versions.

THE RESULT:
A streamlined production run; lower cost-per-piece by printing all versions together; brochures delivered with highly relevant content for each individual member.

SERVICES:
Variable-Data Printing,  Mailing


Direct Development has facilitated the design, printing, fulfillment, and list acquisition for over 400,000 direct mail pieces to 24 separate geographical areas. We have found Direct Development to be the most professional, reliable, and helpful of any vendors we work with.
— David Diana
President
The Off-Campus Meal Plan