THE CASE:
Millersville University wanted to promote its graduate summer institutes and workshops for educators to both alumni and outside prospects. They needed variable-data technology for the printed brochures, follow-up emails, and a summer programs microsite to ensure the right message was communicated to the correct segment.
THE RESULT:
The DD team created a dynamic microsite with both personalized and generic versions; past students could use their unique ID code to register for summer classes; Millersville successfully promoted its summer institutes and workshops to Educators.
SERVICES:
N/A
Graphic Design,
Variable-Data Printing,
Mailing,
Email Transmission,
Web Development