Millersville University
Summer Programs Microsite

THE CASE:
Millersville University wanted to promote its graduate summer institutes and workshops for educators to both alumni and outside prospects. They needed variable-data technology for the printed brochures, follow-up emails, and a summer programs microsite to ensure the right message was communicated to the correct segment.

THE RESULT:
The DD team created a dynamic microsite with both personalized and generic versions; past students could use their unique ID code to register for summer classes; Millersville successfully promoted its summer institutes and workshops to Educators.

SERVICES:
N/A Graphic DesignVariable-Data PrintingMailingEmail TransmissionWeb Development


The tools that Direct Development provided enabled me to customize a message to not only segments of my population, but to individual people! The team at Direct Development was able to take a concept and turn it into a streamlined call to action for prospective students.
— Angela M. Tekely, Ed.D.
Associate Dean of Graduate and Professional Studies
Millersville University