Marymount University — Undergrad Admissions
2010 Invitation to Campus Visit Days

THE CASE:
MU had 2 upcoming Campus Visit Days and needed to execute an integrated multi-channel campaign involving 2 direct mail invitations, 6 email follow-ups, 2 SMS Text reminders, Facebook promos, and 3 website banner announcements. DD worked with client-provided print files to develop matching HTML graphics for other channels. All channels directed prospects to PURLs or Generic URLs which were programmed to capture all activity down to the individual level, while also provide separate tracking results for each media channel.

THE RESULT:
28,357 prospective students invited; 5.46% overall response rate; 443 sign-ups; 250 attendees (56% show rate); 264 SMS opt-ins; 429 requests to be contacted

SERVICES:
Graphic Design,  Variable-Data Printing,  Mailing,  Email Transmission,  SMS Text,  Web Development


Marymount has worked with Direct Development for over 15 years. What makes our partnership so successful is that they don't just fill our orders. They work hard to understand our goals and often collaborate with us to make our efforts more effective. If that weren't enough, they have been an invaluable resource to help us understand and implement new technologies. Simply put, they make us better.
— Mike Canfield
Director of Undergraduate Admissions
Marymount University